LOS ANGELES -Payback for the Sith has meant a real payday at the box office.
Star Wars: Episode III -Revenge of the Sith beat two strong newcomers to remain the top movie with $70.75 million over the long Memorial Day weekend, though Hollywood again failed to climb out of a prolonged revenue decline.
Debuting in second place was the animated adventure Madagascar with $61 million, while Adam Sandler's football remake, The Longest Yard
opened a close third with $60 million, according to studio estimates yesterday.
Despite the two big debuts and a strong hold for Revenge of the Sith in its second weekend, theatrical receipts overall were down for the 14th straight weekend compared with last year.
The top 12 movies grossed $225.5 million, an impressive four-day haul but still 5.5 percent behind last year's record Memorial Day weekend, when Shrek 2 and The Day After Tomorrow alone combined for $181 million in grosses between them.
On the one hand yeah 14 weeks
that's a terrible slump
said Paul Dergarabedian, president of box-office tracker Exhibitor Relations. But I'm optimistic
because this weekend proves you can still get a heck of a lot of people in theaters with the right movies.
It takes a lot more to excite people today
and the crop of movies this year other than `Star Wars' and the movies that opened this weekend haven't inspired audiences to make that step and go to the theaters.
The final installment of George Lucas' Star Wars saga grossed $271.2 million domestically in its first 12 days, putting it on pace to soar beyond the $310 million total for its predecessor, Star Wars: Episode II -Attack of the Clones.
Revenge of the Sith may be on track to approach the $431 million domestic haul of Star Wars: Episode I -The Phantom Menace
said Bruce Snyder, head of distribution for 20th Century Fox, which released the Star Wars films.
As with Titanic
the modern box-office champ that brought young girls back to the theater to see it again and again, Revenge of the Sith is drawing strong repeat business among young males.
We've got a lot of kids who already have seen this picture four and five times, Snyder said.
World-wide through Sunday, Revenge of the Sith had taken in $504.4 million since its almost simultaneous debut in most countries beginning May 18.
Madagascar
featuring the voices of Ben Stiller, Chris Rock, Jada Pinkett Smith and David Schwimmer as pampered zoo animals cut loose in the wild, plugged a hole among parents eager for a movie to take the kids to see.
There was a pent-up desire for family pictures
said Jim Tharp, head of distribution for DreamWorks, which released Madagascar.
The Longest Yard
