I like the practices of their buying and I like to support local places. Although it is more expensive
it is like paying to sit in this comfy chair said Krales, a second year graduate student studying photojournalism.
Although the economy is lagging and wallets are thinning, some people, like Krales, may be spending to save businesses they care about, according to a recent article in The Wall Street Journal. These purchases are made because consumers feel guilty and don't want local businesses to go under, according to the article.
Natalie Chieffe, an associate professor of finance at Ohio University, said that purchasing out of guilt does happen, but it is a rare occurrence.
I really doubt that people are going to jeopardize their own financial welfare in order to keep others in business Chieffe said.
Amelia Krales could get coffee at McDonald's for less, but she would rather put her cash into a local business like Donkey Coffee and Espresso, 17 ½ W. Washington St.
I like the coffee
I like the practices of their buying and I like to support local places. Although it is more expensive
it is like paying to sit in this comfy chair
said Krales, a second year graduate student studying photojournalism.
Although the economy is lagging and wallets are thinning, some people, like Krales, may be spending to save businesses they care about, according to a recent article in The Wall Street Journal. These purchases are made because consumers feel guilty and don't want local businesses to go under, according to the article.
Natalie Chieffe, an associate professor of finance at Ohio University, said that purchasing out of guilt does happen, but it is a rare occurrence.
I really doubt that people are going to jeopardize their own financial welfare in order to keep others in business
Chieffe said.
She added that purchases at local business are most likely made for reasons other than guilt.
We don't really sponsor the local merchants out of guilt
but because we feel that it will make our whole community stronger and everybody who lives there better off
Chieffe said.
Bob O'Neil, owner of The Village Bakery, 268 W. State St., said that people frequent local businesses because of the positive effect it has on the town's economic well-being.
It is very proactive
conscious decision making by people to support a local business because that business pays taxes that support things like the school system
