Animal Cage Productions, PartyEDU and Red Cup Nation begin fall festivities with #OaktoberFest.
During the week leading up to Oct. 3., many Twitter-using Ohio University students likely saw a post about what promised to be a massive party on Oak Street.
The party, called #OaktoberFest by its organizers and supporters, delivered on that promise. Red cups in abundance, music blared from the small Athens block while the party spilled into the street. At about 1 a.m., police shut it down.
#OaktoberFest had all the trimmings of a normal, albeit large, college party, with one crucial difference: it was planned or sponsored by at least three separate businesses.
Animal Cage Productions, a sort of event-planning service run by a recent OU graduate, sponsored and planned #OaktoberFest with the help of PartyEDU and Red Cup Nation — all businesses using the Internet and social media to show students a good time and trying to turn a profit in the process.