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Liz Backo

From the Editor's Desk: ‘Post’ staff hopes to better understand audience with paper audit

To better understand Post readers, we want to know where and when you typically pick up a copy of The Post.

During the academic year, Post readers can find a print copy of The Post on newsstands all over Athens. With 6,500 copies printed and distributed each week, we hope all of them are picked up by the time we release the next edition.

To better gauge how many print copies are still on the stands at the end of the week, Post staff members will venture to newsstands all over town Thursday to count how many copies of this week’s edition have been picked up. Those same staff members will return to the newsstands on Tuesday to see how many newspapers are left after nearly a week.

That will give us a better idea of how many newspapers are picked up on the day The Post is printed and how many are picked overall.

We want to make sure The Post is accessible to anyone who wants to read it, including Athens residents and Ohio University students and staff. We have drop-off points on East State Street, at local restaurants and coffee shops, and in a bunch of residence halls and university buildings.

If certain newsstands empty out on Thursday while other still some have left on Tuesday, it is a signal that we should reconsider some of our drop points. If there is a particular newsstand you always stop at — or if The Post is no longer distributing to a location you used to pick the paper up at — please reach out and let us know.

Post staff members are spending a large amount of time each week developing content for our website and weekly print edition. We’re always thrilled when we see someone picking up The Post from a newsstand or hear someone talking about it in passing. And for that to happen, people need to be able to access our content.

If you read The Post on a different medium, please let us know. We publish content online, share links on social media, send out a daily newsletter and post our print edition every week.

Any feedback is always helpful. And of course, thank you for taking time to read The Post.

Elizabeth Backo is a senior studying journalism and the editor-in-chief of The Post. Where do you get The Post? Tell Liz at eb823313@ohio.edu or send her a tweet at @liz_backo.

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