You won't find Cassie Fait eating a McDonald's Big Mac.
McDonald’s can’t seem to get its advertising right this year. With the new year, McDonald’s unrolled an advertising campaign that was supposed to draw people in with intense emotional reactions. However, that direction quickly spiraled and left me dumbfounded.
The new Big Mac commercial, dubbed “Unapologetic Big Mac,” attempts to condemn consumers who believe they are too uppity for the Big Mac. The commercial opens with: “All vegetarians, gastronauts and foodies, kindly avert your eyes.” Thank you for that warning, because by no means would I ever find a Big Mac delicious. The patty that is “flash frozen” for the ultimate flavor does not appeal to me. It is low-quality meat that once contained pink slime. Why would I trust a chain that once served meat treated with ammonia?
In fact, there have been so many questions about McDonald’s’ meat and other items on the menu that the fast food establishment has a web page dedicated to informing consumers. And yet, the dietary information isn’t that informative. It takes you to link after link with a video and a two-sentence description.
The video refers to the burgers’ “juiciness,” but that’s just grease. Juicy meat should be coming from the juice produced by the meat, not by the puddle of grease on the outside of the patty leftover from the griddle. In my childhood, I had my fair share of Happy Meals and collected many Beanie Babies along the way. From that experience, I can say that the food is packed with grease and little nutritional value. My preschool self loved those days in ignorant bliss.
The booming narrator pronounces that the heavenly creation “in its lifetime won’t be deconstructed or infused.” The commercial hit that one the head. That concoction, which is supposedly edible food, is not a culinary masterpiece, nor can it be identified as being tasty. I will gleefully continue eating kale and Greek yogurt any day over the heart attack on a bun.
The most amusing part about the commercial is the idiotic comment that the Big Mac “needs no introduction.” Hillary Clinton, Barack Obama, Pope Francis and Oprah do not need an introduction because they are so well known. The Big Mac does not “need no introduction.” Watch “Super Size Me” to see the catastrophic effects of McDonald’s food on the human body.
A Big Mac is a fatty, nutritionally valueless sandwich with ingredients of questionable quality. Save yourself from McDonald’s and go visit Jackie O’s (when the kitchen reopens) or take a road trip to Burgatory in the Pittsburgh region for a delicious burger.
Hopefully one day McDonald’s will cut the Big Mac from its menu and replace it with something better.
Cassie Fait is a senior studying journalism and women’s, gender and sexuality studies. Email her at cf301411@ohio.edu.
