While Ohio University certainly has budget woes ' someself-inflicted ' OU also has its moments when it spends money wisely.Arts for Ohio, which foots the bill so that students can attend Collegeof Fine Arts events, is one example. And while it's still too early totell, OU's new ad campaign, The Promise
might be another.
Thecampaign will include billboards, television, radio, print and onlineads intended to reach prospective students, their parents and guidancecounselors in Southeast Ohio and the Columbus area. The focus of thetelevision commercials is on four OU students who have achieved success' a far cry from the ridiculous and misleading Jesty Beatz ad that OUhad the nerve to run last year.
But while this is a good step forOU to increase applicants, up the quality of admitted students andshowcase academic excellence, OU should be taking it one step further.Instead of just concentrating on Columbus and Southeast Ohio, whereeveryone has heard of OU, why not expand this to the rest of thestate? OU students from northern Ohio would be grateful if OU'sprominence grew to the point where they'd get to stop explaining torelatives and friends that no, they are not Buckeyes. The same goes forthose in southwestern Ohio. And from there, OU could beef up itsrecruiting in West Virginia, Kentucky and Pennsylvania.
Yes, itwould cost money; the current campaign cost the university $378,000.But OU students don't object to the university spending money. Whattends to get irksome is when the university wastes money ' and acampaign to attract more applicants and to say, See OU is more than ahuge Halloween party is an investment, not a waste.Good move, OU; now think bigger. In this case, bigger would be better.
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Stretch the reach of 'The Promise' campaign
