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Editorial: Google Consumer Surveys to bring changes to The Post's website

Reader feedback is important to us, and we want to ensure you’re aware of the changes coming to our website. 

Things will look a little different over on beginning early next month.

As we have written recently, The Post will be debuting a new service called Google Consumer Surveys in early April. The service acts essentially as a paywall, populating webpages with brief surveys that appear over a story’s body copy.

Once readers answer the surveys — a short question or series of questions about seemingly random topics — they are free to continue reading without distraction. Each question answered earns readers 24 hours of question-less access to

The surveys aren’t quite a paywall, though. They’re more of a “paycurb,” to borrow language from David Wright Jr., a designer at Twitter who was on campus this week. Readers can sidestep the surveys by simply skipping the questions, if they so choose.

But why would you, with questions like these:

The questions are fun and quick, and The Post pockets five cents per response. If you like supporting The Post, ambitious digital journalism and reading for free, they’re really a no-brainer.

We will write you at least once more before launching the service in early April. Reader feedback is important to us, and we want to ensure you’re aware of the changes coming to our website. Please don’t hesitate to email us if you have any questions about the surveys and how they will affect your reading experience on


For Web: Editorials represent the majority opinion of The Post's executive editors: editor-in-chief Jim Ryan, managing editor Sara Jerde, opinion editor Xander Zellner and projects editor Allan Smith. Post editorials are independent of the publication's news coverage.

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