The Winter Olympics this year are being held in Milan, an international fashion capital that holds the headquarters of some prominent Italian designers, such as Versace and Prada. Needless to say, the Olympics is high fashion this year. These games are being held from Feb. 6-22.
One of the most anticipated outfits is that of Team Mongolia. Their outfits in summer 2024 were celebrated, and 2026 is similar. The idea is to pay tribute to the Mongolian Empire from the 13th to 15th centuries with cashmere deels and robes.
There were questions about whether these athletes have to pay for this, but the swag is free for them. Some of the articles of clothing are thousands of dollars, but the exposure the brands get for being at the Olympics is worth it for them to give clothes away.
Team USA also has highly anticipated uniforms and is deemed the most wearable. Designed by Ralph Lauren, the team resembles American heritage and warmth with white wool coats and wooden toggles atop red, white and blue sweaters. For the closing ceremony, the Americans will sport vintage skiing styles with a puffer jacket and white pants.
Slightly hidden, Nike ACG appears on parts of the uniforms in a way that resembles a bald eagle.
American snowboarder Hahna Norman, known as Hahna Boards on TikTok, posted an unboxing video showing her Ralph Lauren kit. In addition to the opening and closing ceremonies uniforms, the Olympians were given gear for the entire event. Per the season, the athletes were given many sweaters and jackets, all with Olympic and American logos.
The package came with jackets, shirts, pants and even accessories. All of them have a theme and match, but still own a unique style. All clothes are classy and very Ralph Lauren. Hahna even displayed a matching sweater and sweater-pant set.
Taylor Heise, a USA female hockey player, recorded her own review.
“So obsessed with this stuff … like what a dream. The opening and closing fits are gonna be AMAZING!” Heise captioned her video.
Christina Carriera, a Team USA ice dancer, released a video for the Nike ACG gear she received while wearing the Ralph Lauren sweater set. Nike ACG embraced a slight orange theme, giving the athletes many articles in the color.
Carriera showed Nike ACG was more interested in giving accessories and athletic wear for athletes than Ralph Lauren’s aesthetic haul, which is more in line with the company. She pulled out multiple pairs of socks, athletic shirts and hats.
A third brand of gear for Team USA was by Skims, as revealed by skier Grace Henderson. Mostly everything from the company was off-white and fuzzy, all matching and warm.
Hannah Lim, an ice skater from South Korea, participated in the trend. She unboxes her kits from The North Face-labeled cardboard boxes. Lim had fun trying on all her outfits, although she found some of the pieces were too big.
The North Face went with black, blue and white with minimal patterns. The Team Korea logo is not blatantly visible on all their articles, which is a clean style choice. Everything Lim wore looked like something people would actually pay for and wear on their own.
Giorgio Armani’s recent death gave way for Team Italy to embrace the sportswear brand. The kits are clean white to suggest harmony with the snow, helping them get to know the landscape they are competing on.
Lara Naki Gutmann, a figure skater for Team Italy, showed the internet what comes in the package. Although not all the clothes are white, they are simple in color and display “Italia” boldly on all the jackets, putting their mark on the Olympics.
The Canadian Lululemon gear is highly controversial. They leaned away from the traditional red puffer jackets and opted for a more conceptual aesthetic.
Juliette Pelchat is a snowboarder for Team Canada and tried everything on for a TikTok video. The video showed fewer pieces than the others but includes multiple pairs of leggings and unique jackets.
Twins Lilli Welcke and Louisa Welcke play for Germany’s women’s hockey team and showed TikTok the haul for their team with teammate Svenja Voigt. Adidas sponsored Germany and sent them plenty of athletic equipment. Black, red and gold are prevalent, with a few pink items scattered throughout.
All the athletes are very excited about their gear and will be sure to sport them during the games, as well as after. No matter how well these athletes are projected to do at the games, they are there to represent their countries and are willing to do it in free, cute and branded gear.
