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Chasing 1 billion: How 'Toy Story 5' dominated its first month in theaters

Its first weekend made $312 million, and now, in its first month, “Toy Story 5” is already on its way to $1 billion

In 1995, audiences were first introduced to the Pixar name with the famous animated duo, Woody (Tom Hanks) and Buzz Lightyear (Tim Allen). The franchise that began with apprehension may end up as Disney’s biggest success yet. More than three decades after the original release, parents and children alike returned to theaters to see their friends on the big screen. 

“Toy Story 5” introduces technology in a way audiences have never seen in the franchise — the closest comparison fans may remember is Mr. Spell. This choice adds a modern element to the “Toy Story” films with the main character, Bonnie, obsessed with online games and chats. 

In today’s world, many adults and children are glued to their screens. The topic of technology is one that nearly everyone can relate to, making the idea of introducing Lilypad (Greta Lee) one of the film’s biggest assets. 

Even if someone was not a fan of the “Toy Story” franchise, chances are they probably know Taylor Swift

The pop sensation and lifelong “Toy Story” fan shares her enthusiasm for the film, discussing her new single, “I Knew It, I Knew You.” The song itself evokes the nostalgia of Swift’s earlier albums. After her sneak peek at the film, Swift wrote the song and now hears her voice in the animated franchise she grew up loving. Swift fans loved her new song and, much like the movie itself, her new release quickly rose to the top. 

As a society, many people long for the comfort of nostalgic familiarity. Audiences revisit the stories, characters and memories that once brought them joy, hoping to recapture the feeling characters gave them. 

However, what if one of the things viewers find nostalgic, like one of their favorite animated franchises, found them right where they are in the modern world? Screen time is something many struggle with today. Life is changing, society is evolving and technology continues to take over more attention. “Toy Story 5” reminds us of the importance of finding balance in an increasingly busy world.

@byhannahwatson

hw403919@ohio.edu

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