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HallOUween

HallOUween 2014

Oct. 25, 2014

Check back with The Post for Halloween'14 updates and news during the block party celebration! 

Bailey Breece

Societal Sexism: “Basic Bitch” gets a break down

By Bailey Breece | Oct. 24, 2014

According to Urban Dictionary, a “Basic Bitch” is defined as: “Someone who is unflinchingly upholding of the status quo and stereotypes of their gender without even realizing it. She engages in typical, unoriginal behaviors, modes of dress, speech and likes. She is tragically/laughably unaware of her utter lack of specialness and intrigue.”

Jim Ryan

From The Editor's Desk: We cover stories that reflect the interests of students

By JIM RYAN | Oct. 24, 2014

Members of The Post’s editorial board meet to decide what will be featured on the next day’s front page every day at 4:30 p.m.Over the past several weeks, I’ve noticed a common question arise more and more often during those meetings: “How does this story relate to students?”Or a variation: “Why should students care?”With those questions in mind, Post staffers have worked to frame our stories in a manner that makes them of highest impact to students.Furthermore, we’re striving to fill our website and newspaper with not simply the top news of the day, but the news that best relates to students. There can, I’ve found, be a sizable difference between the two.This seems incredibly simplistic — The Post is, after all, a campus newspaper — but it has led to us being more choosy about what topics we cover. More about student life, less about the county’s road salt problems, for example.Thursday’s newspaper was a good display of that approach. Our top three stories were about Athens’ high gas prices, the Halloween Block Party and #HandsUpWalkOut rally. Others included a public-service piece about flu shots and a story about a new bar that is soon to open on Station Street.That, in my opinion, is a digest of student interest.Please let us know — by commenting on our social media posts or sending us an email — if you think there’s a topic or event we should be covering. We welcome your feedback.And as always, thanks for reading.

Cassie Fait

AfterTASTE: Ads sexualize products, stereotype buyers

By CASSIE FAIT | Oct. 24, 2014

In the early years of advertising, promotions showed the benefits of a certain product. Then advertisements became more sensationalized. Consumers no longer wished to hear just about the product, which resulted in companies selling “the feeling” associated with the product instead.By eliciting feelings, advertisements become aimed towards a target group. But those promotional materials can be extreme. The media promotes gender and cultural stereotyping in food advertising, and those stereotypes create problematic depictions.Sexualization in food advertisements run rampantly in various media outlets. Fast food restaurants especially display sexual images. In a Carl’s Jr. ad, Glamazon bikini-clad Paris Hilton is holding a burger with the words “She’ll tell you size doesn’t matter. She’s lying,” plastered beside her head. That sexual innuendo is so unnecessary for a burger ad.Other companies similarly sexualize women. Sometimes women are posed as faceless individuals and nothing more than a physical bombshell. In an Arby’s ad, two burgers are posed as breasts, with two hands grasping the burgers with the words “We’re about to reveal something you’ll really drool over.” The ad creates an unnecessary placement of burgers and words. There is absolutely no connection between burgers and sex.It’s not just fast food companies, but also soda companies that fall into stereotyping. In a Coca-Cola Zero ad, the can is supposed to be shaped like a man who’s wearing red swim trunks. Coke is selling the idea that men can get fit and be beach-ready if they drink the beverage. Along those same lines, actress Sofia Vergara is drinking a Diet Pepsi in the new skinny can in an ad. Diet Pepsi is suggesting that if women drink Diet Pepsi, they can look like the actress. The problematic gender stereotypes show how the media places people in molds.In contrast, men are pushed to be extra masculine in ads. Anything else is considered feminine. In an ad for whipped-flavored Pinnacle vodka, a man in a kitchen cutting onions, with the words “Whipped so good,” underneath. He is considered “whipped” because he’s placed in a non-masculine role. He is being feminized since he is working in a kitchen, a stereotypical “woman’s environment.”Advertising doesn’t just stereotype gender but also cultures. A Lipton Tea ad displays an offensively painted Asian man for their herbal tea line. Lipton crossed the line of acceptability here. The man in the ad was completely typecasted. That ad reflects an ignorance in representing a group of people.Magazines, television and the Internet employ ads as a basis for survival and revenue. But the misconstrued messages should call for a less problematic atmosphere.

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