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NCAA to allow college athletes to profit off their own likeness; TikTok culture is growing at OU

Today is Tuesday, Oct. 30, 2019. Here’s what you need to know:

Good morning, 

College athletes will soon be able to make a profit off their own name, likeness and image as the NCAA begins to make the change from their previous stance.

The decision comes after California became the first state to institute a law that allows college athletes to get paid for endorsement deals and to hire sports agents. The NCAA board voted unanimously to change the policy, but the specific details are up to the rest of the three divisions to craft rules and specifics on how paying college athletes would work.

The NCAA said that all student-athletes should still be treated like all non-athlete students and not like employees of their respective universities.

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