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Planters introduced “Baby Nut” during the 2020 Super Bowl. (Photo provided via @JohnnyGargano on Twitter)

6 Super Bowl 2020 commercials that dominated the night

Super Bowl Sunday is a day full of football, food, friends… and commercials. Some people pay more attention during the commercial breaks than they do the actual game. These commercials are usually really good, and they ought to be. A 30 second commercial spot during the 2020 Superbowl cost as much as $5.6 million. Here are the commercials that stuck out:

Google: How not to forget

This commercial was a tear jerker. It follows an older man, assumed to have Alzeimers, telling Google things to remember about his presumably deceased wife, Loretta. The commercial shows old pictures of the man and his wife, and he wants Google to help him remember things, like “Loretta had the most beautiful handwriting” and “Loretta’s favorite flowers were tulips.” 

The commercial examines the most beautiful aspects of life, and also one of the saddest: losing the love of your life not just in person, but in memory. Google shows how it can help that though, and these aspects make this arguably the best 2020 Super Bowl commercial.

Bud Light Seltzer: Post Malone is a robot 

Anyone who knows Post Malone will likely know that he is a Bud Light drinker. In this commercial, Post has a decision to make: try the new Bud Light Seltzer or stick to regular Bud Light. The tiny people inside of Post controlling him cannot decide and fight over the main lever that controls him, causing him to knock over entire shelves of snack food in the convenience store. 

At the end they decide to get both, because it is Post Malone and he has the money. The store clerk looks at him like he is crazy as Post asks “Got any pretzels?” This is a pretty funny commercial, and it’s seemingly a commentary on how celebrities may not be real people.

Planters: Mr. Peanut’s funeral  

If you didn’t yet know it, Mr. Peanut recently “died,” according to the company’s social media. The commercial was Mr. Peanut’s funeral. Several other cartoon brand representatives were present, including Mr. Clean and The Kool-Aid man. The Kool-Aid man began crying, and a giant teardrop fell onto Mr. Peanut’s grave, causing a sprout to grow… introducing “Baby Nut.” 

This is possibly the greatest marketing decision of 2020. Mr. Peanut was created in 1916, and he has become a dated character that people are over-used to seeing. Planters made a great choice to start anew with Baby Nut. 

Car Commercials that missed the mark

There were several Super Bowl 2020 car commercials, but none of them really stuck out. They all relied on celebrities, such as Chrissy Teigen and John Legend, Maisie Williams, Chris Evans, John Krasinski and Rachel Dratch. They were all a little funny or a little moving, but not much else. It was clear what they were trying to accomplish, but they didn’t truly accomplish it.

The Conglomerate Commercial: P&G

P&G’s commercial was really cool, not because it was super creative or anything special, but because it was a crazy combination of commercials that we see everyday. It also makes you realize how large a company P&G is. A lot of the brands included may surprise you.

The political campaign ads

It was bound to happen eventually. This Super Bowl was the first to include ads from people running for president: Mike Bloomberg and incumbent Donald Trump. Both of these ads received a widely negative response. Nonetheless, one thing is certain: politics and sports are continuing to merge.

@mikayla_roch

mr290816@ohio.edu

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