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KFC hits pause on its iconic slogan; here’s how an Athens collective is raising awareness about local policing methods

For now, the staple fast food establishment Kentucky Fried Chicken is simply “good.”

The chain announced in a statement earlier this week that due to the COVID-19 pandemic, usage of the catchphrase “finger lickin’ good” will be paused. 

Public health officials have warned against touching one’s face as one way to help mitigate the spread of the virus. COVID-19 has put the world in a unique situation, and KFC’s slogan doesn’t align with it, Catherine Tan-Gillespie, global chief marketing officer at KFC, said in the statement. 

No menu items will be changed as a result of the move. The slogan pause is a new marketing strategy for the restaurant and it will be used again when the “time is right.”

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