The term "dopamine dressing" is deemed "dressing for joy." It describes wearing clothing that makes a person feel good about themselves or generally brings them happiness.
When the world shut down in 2020, many people realized they looked and felt better when they got ready for the day, particularly when they dressed in nice outfits or bright colors. Before the pandemic, people wore the same uncomfortable and monotonous outfits every day. Now, people are opting for more unique styles to fit their active lives.
Fashion psychologist Dr. Dawnn Karen coined the term "dopamine dressing," which quickly became popular on TikTok and Instagram. Influencers and fashion accounts like Thalia Castro-Vega and Mandy Lee became leaders of the movement. At a time when many believed there was no reason to get dressed if we could not leave the house, these influencers proved the power of a nice outfit, even if no one in public would see it.
Dopamine dressing can also be appl to hair, makeup and accessories. Statement necklaces, earrings, bracelets and hairstyles are easy ways to add color and fun to your outfit. If someone is hesitant to start "dopamine dressing," accessorizing can be a great way to start incorporating the practice slowly.
As it turns out, dopamine dressing and color therapy are interconnected. When we wear bright colors, humans can trick their brains into thinking they are happier. Bold colors are often associated with energy and confidence, while muted colors can create a sense of calm and relaxation.
This also applies to dressing consciously. If people think about who they want to be and how they want to present themselves to others as they get ready in the morning, they will likely be more intentional about their feelings and actions.
Another important note is color association. If a person associates their mother with the color purple, they may think of her every time they wear it. Colors can also be associated with memories or trauma.
Dopamine dressing may seem daunting, but it is not terribly hard. First, a person must determine their mood and energy. For instance, if they are happy and the weather is sunny, they could wear yellow to mimic the sun and pair their outfit with sunglasses or a hat.
A great part about elevating one's fashion nowadays is that there is inspiration all over social media. If you search Pinterest or TikTok for specific styles or how to wear a particular clothing item, you are likely to find someone who has made an outfit with similar clothes you have in your closet. Adding variety and being comfortable are also major parts of this concept. People are supposed to have fun and enjoy self-expression, so it is always OK to change if they do not feel good about what they are wearing.
Dopamine dressing can also be an easy conversation starter. People appreciate others who are true to who they are, and cute outfits create an easy conversation that can start with a compliment or asking someone where they purchased a clothing piece. In addition, it is a way to be creative and build self-confidence. Dressing in happier, more comfortable ways can improve many facets of life, as people may gain new friends, be more productive at work and school or achieve a better relationship with their body.
A few brands have been deemed the "best" for dopamine dressing because of their bright colors and unique looks. These include Boden, Kahindo, Lilly Pulitzer, Yumi Kim and Zuri. Although these brands have different looks, they share similarities in non-neutral colors and unique patterns.
The pandemic may not have been good for many things, but by being stuck at home many learned alternative ways to find happiness. Finding joy through colors and silhouettes is a powerful tool that has the chance to help people every day.
