Today is Friday, July 26. Here’s what you need to know:

Happy summer! 

As soda consumption falls in the U.S., Coca-Cola and PepsiCo are attempting to add more appeal to their brands by selling energy drinks, per CNBC

By the end of 2019, Coke plans to sell Coca-Cola Energy in 20 countries. The drink contains naturally-sourced caffeine, guarana extracts and B vitamins. Pepsi will continue to try to move Mountain Dew into the energy drink category and has launched an energy drink called Mountain Dew Amp Game Fuel, which is aimed at video game players. 

Energy drink and energy shot sales have grown in the U.S. by 29.8 percent from 2013 to 2018. With new movements toward more health-conscious lifestyles, sugary soda drinks have fallen out of style. Coke received a 16.7 percent stake in Monster, and the two companies created a long-term distribution partnership. 

Make sure to look out for Coca-Cola and PepsiCo energy drinks, and see if they’re really the key to making their brands relevant. 

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